M A I Design

A project in  partership with the Comité Colbert and the brand Dior Homme

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The Dior Urban Party is an event which gathers the Dior Homme community and celebrates its evolution. The cocktail party is set up at night in the heart of the Seoul chic district in an urban and minimal pavillon that contains the Dior’s neogarden. This space is inspired by Christian Dior’s garden in Granville but is revisited and transformed into a virtual and innovative garden. The guests are invited to wander in this segmented terraced garden. In each area is cultivated a Dior Homme code through a scenography made of shadows and lights, constantly evolving, which comes and weaves on an architecture playing on lines and viewpoints.